Customer satisfaction: Amazon sets the standard for customer satisfaction. Amazon recently scored 86 – top score – on the American Customer Satisfaction Index (ACSI), and 89 on the ForeSee customer satisfaction survey – the highest ever attained by a retailer. Amazon has been rated #1 in the National Retail Federation Customers' Choice Awards, has been awarded the top spot in the MSN Money Customer Service Hall of Fame three years in a row, and is a JD Power and Associates 2012 Customer Service Champion.
Selection: Amazon is the worlds largest online retailer. It carries a book selection of over 14 million titles. It as fulfillment centers near airports in several major cities. The use of 3rd party sellers further expands the available consumer choices.
Easy checkout, secure transactions, efficient shipping options and the ultimate product search engine makes Amazon the most popular place for online shopping. Amazon attracts approximately 65 million customers to its U.S. website per month
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